Home ยป Transforming Established Franchises into Immersive Live Service Gaming Experiences, Warner Bros. Sets the Stage

Transforming Established Franchises into Immersive Live Service Gaming Experiences, Warner Bros. Sets the Stage

In the latest financial report, David Zaslav, the CEO of Warner Bros. Discovery, stated that the company aims to transform major franchises into Live Service games. David highlighted franchises such as Harry Potter, Game of Thrones, DC, and Mortal Kombat as examples. Warner Bros. Discovery’s goal in the next 3-4 years is to convert these big franchises into multiplayer, Free-to-Play Live Service games on both consoles and PCs. This strategy aims to increase player engagement and generate longer-term revenue streams within the gaming ecosystem.

David believes that the existing franchises are currently underutilized and sees a significant opportunity in generating higher revenue through increased player spending. Warner Bros. experienced success in 2023 with the release of Hogwarts Legacy from the Harry Potter franchise. Additionally, they experimented with unique approaches in games like Mortal Kombat 1, where they offered single DLC fatalities for $10.

TLDR: Warner Bros. Discovery aims to transform major franchises like Harry Potter, Game of Thrones, DC, and Mortal Kombat into multiplayer, Free-to-Play Live Service games, with the goal of increasing player engagement and generating more revenue through player spending. They experienced success with Hogwarts Legacy and experimented with unique approaches in games like Mortal Kombat 1. (Source: Video Games Chronicle)

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