EA has revealed to Financial Times that pre-orders for their game EA Sports FC 2024, which replaces the original FIFA brand, have reached 6.8 million people, a 25% increase from the pre-orders of FIFA 23. Financial Times also disclosed that EA pays FIFA $150 million annually, making it the second largest contract for FIFA, second only to the FIFA World Cup sponsorship package. However, when FIFA demanded additional fees, EA had to make the decision to separate and create their own brand.
Andrew Wilson, CEO of EA, stated that the company has invested heavily in promoting the new brand and dedicating resources to ensure the success of the game. They have gone to the extent of purchasing rights in the Spanish LaLiga competition to include FC24 in the game’s title.
In addition, EA’s approach has shifted from selling games for PC or consoles in the traditional manner to creating a unified experience across PC, console, and mobile platforms.
According to survey data from GfK, a market research firm in the United Kingdom, EA Sports FC 24 topped the charts as the best-selling game of the past week. However, physical sales have decreased by 30% compared to FIFA 23, indicating a shift towards digital downloads among gamers.
TLDR: EA has seen a significant increase in pre-orders for their new game EA Sports FC 2024, with 6.8 million people already on board. The company has made bold moves, such as separating from the FIFA brand and investing in marketing and partnerships to ensure the game’s success. Additionally, EA has adopted a multi-platform strategy, offering the game on PC, consoles, and mobile. Despite being the top-selling game, physical sales have seen a decline, suggesting a preference for digital downloads.