There have been reports that some users have started seeing Threads posts appearing in their Facebook feed, presented as a horizontal carousel with the text “For You on Threads.” This is an attempt to attract users to engage with Threads, which many may have forgotten even existed or competed with X.
Previously, Meta, the owner of Threads, had tested a similar feature recommending posts on Instagram, which is also owned by Facebook. However, the response was not favorable, so they began reducing the visibility of this section.
It remains to be seen whether this strategy will increase usage on the platform.
TLDR: Some users are now seeing Threads posts on their Facebook feed, presented as a horizontal carousel. This move aims to re-engage users with Threads, which may have been forgotten or seen as a competitor. Meta previously tested a similar feature on Instagram, but received a poor response. The success of this strategy in increasing platform usage is yet to be determined.