After the Scary Fast keynote, where the new Mac was unveiled, it was revealed that the entire content was shot using the iPhone 15 Pro Max. Apple wasted no time and released a behind-the-scenes clip showcasing the filming process in various scenes.
This keynote was directed by Brian Oakes, known for his documentaries “Jim: The James Foley Story” and “Living with Lincoln.” The production was expertly advised by Jon Carr, who has worked on films like “Top Gun: Maverick” and “Terminator: Dark Fate,” as well as Jeff Wozniak, who has contributed to blockbuster hits such as “Transformers: Dark of the Moon,” “Avatar,” and “Iron Man 2.”
To capture the different shots, multiple iPhone 15 Pro Max devices were utilized, working in conjunction with the Blackmagic Camera app. Tentacle Sync was also utilized to manage timecodes seamlessly with Bluetooth connectivity.
The clip also features interviews with the production team, discussing the capabilities of the iPhone 15 Pro Max camera. The camera’s sensor improvements, image stabilization, and low-light performance have yielded impressive results that can be applied in various professional settings.
TLDR: Apple’s latest keynote showcased the new Mac, with a twist – the entire content was shot using the powerful and versatile iPhone 15 Pro Max, demonstrating its remarkable camera capabilities. The behind-the-scenes clip revealed the expertise of the production team and the innovative technologies employed to capture stunning footage.