Todd Sherman, the leader of YouTube Shorts team, recently gave an interview answering questions about the short video platform Shorts, addressing various concerns raised by creators, especially regarding the algorithm for video selection and how it differs or is similar to regular long-form videos on YouTube.
Sherman highlighted the following key points:
1. In regular YouTube videos, people choose what to watch from the Home page, but with Shorts, most views come from scrolling through the feed.
2. Views are not counted in detail to prevent view manipulation, but are recorded with just a one-second scroll. The count is still not included.
3. Shorts primarily focuses on views obtained through being selected to appear in the feed. Sherman, therefore, does not recommend creators to focus on creating an eye-catching thumbnail, as it is not as beneficial.
4. Shorts will maintain its 60-second length and has no plans to extend it, even though short video platforms like TikTok now support longer videos.
5. Creators have tried deleting and reuploading their clips until they are favored by the system and shown in the feed. However, Sherman advises against doing this as it may be seen as spamming.
In conclusion, Sherman stated that Shorts is a short video format created to cater to a specific market demand, while the traditional long-form YouTube videos will continue to exist. These two parts are separate, but creators can still expand their audience and community.