Mark Gurman from Bloomberg provided information about Apple through his weekly newsletter “Power On” regarding the development of a search engine to be used in various Apple products.
This issue stems from last week when Eddy Cue, the head of Apple’s Services business, testified in court in the Department of Justice’s antitrust case against Google over monopolistic practices in search. Cue mentioned that besides the high financial benefits that Google provides each year, Apple itself doesn’t have any other better options than using Google as its primary search engine.
Shortly after, there were reports that Microsoft had offered Apple to acquire Bing in the year 2020, but the deal didn’t materialize. This raises the question of why Apple hasn’t tried to develop its own search engine.
According to Gurman, Apple already has a small-scale search engine system in use in apps like the App Store or Apple Maps, but there are plans for further development of a search engine. The internal code name for this project is Pegasus, led by John Giannandrea, the head of AI who moved from Google to oversee this project. Initially, it will be implemented in various apps, including Spotlight.
However, it is still unclear whether Apple will eventually transition to using its own search engine in place of Google or even Bing. Nonetheless, Apple’s continued push for developing its own search engine helps to leverage negotiations with Google for higher value in the future.
TLDR: Mark Gurman from Bloomberg revealed that Apple is developing its own search engine called Pegasus, led by John Giannandrea. This development raises questions about Apple’s reliance on Google and its strategies for negotiating higher value. However, it is yet to be confirmed if Apple will replace Google or Bing with its own search engine.
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