Apple has now joined the new trend of marketing through Study With Me videos. These videos are designed to be a companion for those seeking focus and concentration while reviewing their study material. The clips feature actress Storm Reid (known for her roles in “A Wrinkle in Time,” “Missing,” and “The Last of Us”), who is currently studying at the University of Southern California.
The Study With Me video featuring Storm Reid, in collaboration with Apple, has a duration of 90 minutes. It is divided into reading and reviewing sessions of 25 minutes each, with 5-minute breaks in between, following the Pomodoro technique. Furthermore, the video incorporates Lo-Fi music to enhance concentration.
As for the product being promoted, it is the 15-inch MacBook Air used by Storm for her study sessions. It is highly anticipated that Apple will continue to delve into the Study With Me trend by releasing additional clips in the future. We eagerly await what they have in store.
TLDR: Apple has teamed up with actress Storm Reid to produce a Study With Me video, aiming to provide a companion for those seeking focus during their study sessions. The 90-minute video follows the Pomodoro technique and features the MacBook Air as the main tool for studying. It is speculated that Apple will release more Study With Me content in the future.