Home ยป EA CEO Eyes Deal: Microsoft Subsidiary Acquires Activision to Bolster Gaming Industry Growth; EA Reaps Benefits

EA CEO Eyes Deal: Microsoft Subsidiary Acquires Activision to Bolster Gaming Industry Growth; EA Reaps Benefits

Andrew Wilson, the CEO of EA, was interviewed by CNBC and was asked about his perspective on the Microsoft acquisition of Activision Blizzard, a close competitor. Wilson’s response was that this business deal is beneficial for the gaming industry, with an estimated value projected to reach $300 billion by 2030, and nearly 4 billion players worldwide. Microsoft, being one of the largest companies globally, investing in the gaming business for an extended period, will undoubtedly fuel the growth of the gaming industry, and EA has also reaped the benefits from this thriving industry.

Wilson mentioned that EA is currently in an excellent position, as they have a highly skilled team, renowned game franchises, advanced technology, and a player base of 700 million, which is steadily growing towards their target of 1 billion users. However, he did not address the news surrounding EA being a potential target for acquisition by Disney. Nonetheless, he expressed that EA is always open to exploring opportunities to acquire other game studios.

TLDR: Wilson believes that the Microsoft acquisition of Activision Blizzard benefits the gaming industry, with projected growth and an increased player base. EA is well-positioned with a talented team and an already established player base, and they remain open to acquiring other game studios.

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