Netflix is making strides in pushing its gaming platform, according to The Wall Street Journal. They are preparing to launch games based on original shows like Squid Game and Wednesday in the coming months. Talks are also underway to create games from Extraction and Black Mirror.
But it’s not just content-based games that Netflix is eyeing. They are looking to acquire licenses for well-known games already in the market, such as Bloons TD 6 and Classic Solitaire. The company is even in negotiations with Take-Two to bring the Grand Theft Auto franchise to their platform. Currently, Netflix offers over 70 games in its catalog.
Data from Apptopia reveals that Netflix games were downloaded a total of 70.5 million times in September, a significant increase from the previous year’s 30.4 million downloads. The number of daily players accounts for about 1% of Netflix’s total subscriber base of 238 million accounts.
At the moment, Netflix’s approach is not focused on generating additional revenue from their gaming service, but rather on using games as a means to retain and engage subscribers on their platform.
TLDR: Netflix is expanding its gaming offerings with plans to release games based on popular shows and acquire licenses for existing games. The number of game downloads on Netflix has increased, and daily players account for around 1% of the total subscriber base. The company sees gaming as a strategic move to retain and engage subscribers.