This information, provided by Mark Gurman of Bloomberg, states that Apple is preparing to create a system for use in Apple Stores that can update the latest iOS software version on new iPhones without having to open the box. This device will be a mat that, when placed on the iPhone box, will prompt the device to turn on and update the iOS, and then power off.
The report indicates that Apple plans to begin installing and using this device in Apple Stores within this year. It is expected that Apple will utilize this device due to issues with the iPhone 15, which came pre-installed with software from the factory as iOS 17.0.0 but encountered a bug during data transfer. As a result, the iPhone 15 had to be updated to iOS 17.0.2 before it could be used seamlessly. Apple’s approach is to deliver iPhones with the latest operating system to customers without them having to do it themselves.
TLDR: Apple is developing a system for Apple Stores that can update the latest iOS software on new iPhones without the need to open the box. This device will be a mat that activates the iPhone, updates the software, and powers it off. This system is expected to be implemented in Apple Stores this year to address software issues on the iPhone 15. Apple aims to deliver iPhones with the latest updates to customers without requiring manual updates.