Home ยป Enhancing Marketing Proficiency: YouTube Expands AI System to Evaluate Ad-Worthy Video Content for Optimal Quality Assessment

Enhancing Marketing Proficiency: YouTube Expands AI System to Evaluate Ad-Worthy Video Content for Optimal Quality Assessment

Google has recently incorporated Artificial Intelligence (AI) to improve the effectiveness of video advertisements on YouTube, ensuring that advertisers get the most bang for their buck. While video ads pose a greater challenge than image-based ads, YouTube’s AI system assists by analyzing clips and verifying the following:

1. Is the brand logo prominently displayed in the first 5 seconds?
2. Does the video have a voiceover?
3. Does the video’s length align with the advertiser’s objective? (6-15 seconds for product awareness, 1-3 minutes for inspiration, 15 seconds to drive clicks)
4. Does the video have appropriate aspect ratios? Does it include at least one of the following: horizontal, vertical, square?

In addition, YouTube provides tools to aid video advertisers. For instance, if there is no voiceover, an automatic voiceover feature generates audio based on the provided text, currently supporting 15 languages (Thai language support not yet available).

TLDR: Google utilizes AI on YouTube to optimize video advertisements, ensuring brand visibility, voiceover presence, suitable video length, and proper aspect ratios. YouTube also provides tools, such as automatic voiceovers, for video advertisers, although Thai language support is not yet available.

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