Google to Cease Fitbit Marketing Endeavors in Numerous Global Territories, Including Thailand

At the end of 2019, Google announced its acquisition of Fitbit, a prominent manufacturer of smartwatches and fitness trackers. The deal was officially completed in early 2021, and Google began integrating Fitbit’s technology into its WearOS platform, ultimately resulting in the development of the highly anticipated Pixel Watch.

However, recent discoveries have revealed that Google has issued a statement discontinuing the distribution of Fitbit in multiple continents worldwide, including Europe, America, and Asia. The affected countries within these continents include:

Europe:
– Croatia
– Estonia
– Hungary
– Latvia
– Lithuania
– Luxembourg
– Romania
– Slovakia
– Slovenia

America:
– Mexico
– All Latin American countries

Asia:
– Hong Kong
– Korea
– Malaysia
– Thailand
– Philippines

For Fitbit customers in Europe and Asia, the automatic renewal of Fitbit Premium service will cease on October 24th and August 11th, 2023 respectively. Existing Fitbit Premium users will be able to continue using the service until their subscription expires and will receive an additional free 30 days. Afterward, they will transition to the regular free version. However, the announcement emphasizes that users can still sign up for Premium after their subscription ends.

It should be noted that this announcement may have been released some time ago but has only recently come to light, including the cessation of activity on Fitbit Thailand’s official Facebook page at the end of 2021. However, Fitbit products are still available for purchase in retail stores and online channels. Potential Fitbit buyers may need to reconsider the potential risks regarding post-sales support in the future.

TLDR: Google has discontinued the distribution of Fitbit in various continents, including Europe, America, and Asia. Fitbit Premium service renewal for European and Asian customers will end automatically on October 24th and August 11th, 2023 respectively. Fitbit products are still available for purchase but buyers should be aware of potential post-sales support risks.