X Corp., previously known as Twitter, has been sued by X Social Media, a marketing agency based in Florida, in a trademark infringement case. The allegation is that the use of the letter X in X Corp.’s branding may cause confusion among customers.
The letter X is a trademark that is used by various companies, including Microsoft’s Xbox and Meta Platforms. X Corp. recently filed for a trademark in the United States.
X Social Media, a Florida-based agency specializing in advertising for human rights projects, disaster relief, and mass tort litigation, has been using the name “X Social Media” since 2016 and owns the trademark. The company has invested up to $400 million in Facebook advertisements to reach customers. However, Twitter’s rebranding as X has caused confusion among customers and resulted in financial losses for X Social Media.
Additionally, X Social Media claims that X Corp. has used the influence of social media, marketing resources, and its own reputation to dominate consumer perception of the X trademark. X Social Media is requesting that the court order X Corp. to cease using the name X and compensate for damages (the exact amount is not specified).
TLDR: X Corp., formerly known as Twitter, is facing a trademark infringement lawsuit filed by X Social Media. The dispute centers around the use of the letter X in X Corp.’s branding, which allegedly causes confusion among customers. X Social Media, a Florida-based agency, has been using the name “X Social Media” since 2016 and owns the trademark. They claim that X Corp.’s rebranding as X has caused financial losses and is seeking an injunction and compensation.