Satya Nadella, the CEO of Microsoft, recently had an interview with MSN where he discussed the significance of the company’s acquisition of Activision Blizzard. When asked about why this acquisition is so important, especially considering the hefty price tag of $65 billion, Nadella explained that gaming has always been one of Microsoft’s three main pillars since its inception. They believe that gaming is the only area where Microsoft truly has a genuine impact in the consumer market, and its popularity among younger generations is continually increasing.
By acquiring Activision Blizzard, Microsoft solidifies its position to meet the growing demand in the future. Nadella stated, “Therefore, we are committed to investing even more as both a game producer and distributor. We will now be the largest game distributor and will continue to build our own game platform.” This acquisition elevates Microsoft to the second-largest game distributor by revenue, just behind Tencent, the Chinese company.
TLDR: Satya Nadella, CEO of Microsoft, explains that acquiring Activision Blizzard strengthens their presence in the gaming industry and allows them to meet the growing demands of the market. Microsoft will now become the largest game distributor and continue to develop its own game platform.