Automattic, the parent company of WordPress.com and Tumblr, has announced its acquisition of Texts, an app that consolidates text messages from various platforms in one place. The official value of the acquisition has not been disclosed, but The Verge estimates it to be around $50 million.
In the past, Automattic has made deals to acquire web components that can be integrated with WordPress, such as the analytics tool Parse.ly or the podcast platform Pocket Casts. However, this deal differs from previous acquisitions.
Texts is an app that connects with messaging apps like WhatsApp, Instagram, LinkedIn, Signal, iMessage, Slack, Messenger, Discord, and more to come in the future. Its purpose is to receive and gather text messages from all these platforms, allowing users to read them in one place. The app also features AI capabilities that help summarize content, making it even more appealing.
Automattic describes this deal as their fourth venture, following the WordPress.com platform, the e-commerce solution WooCommerce, and the recent purchase of Tumblr’s advertising business. With the acquisition of Texts, the company is expanding into a new sector.
TLDR: Automattic, the owner of WordPress.com and Tumblr, has acquired the Texts app to consolidate text messages from various platforms. The official value of the deal has not been disclosed, but it is estimated to be around $50 million. Unlike previous acquisitions, Texts connects with messaging apps and allows users to read their messages in one place. This marks Automattic’s fourth venture, expanding their business beyond their existing platforms.