Hotstar, the largest streaming platform in India, has announced a new world record for the highest simultaneous live viewers of a cricket match. The record was set during the ICC World Cup match between India and Pakistan yesterday, with a staggering 35 million viewers tuning in.
Previously, the record belonged to JioCinema, a competing platform, which had 32 million viewers during the live streaming of the IPL Finals in May. However, the rights to this highly anticipated tournament were acquired by Hotstar, leaving JioCinema in the dust.
Disney, the owner of Hotstar, decided to livestream the ICC World Cup matches for free in India, accessible through mobile devices. This strategy aimed to attract a larger audience and it seems to be working. As the ICC World Cup is still ongoing, it is expected that the viewership record will continue to rise.
In conclusion, Hotstar has achieved a remarkable feat by breaking the world record for the highest simultaneous live viewership of a cricket match. This achievement is a testament to the platform’s popularity and the immense following that cricket enjoys in India.
TLDR: Hotstar, India’s largest streaming platform, has set a new world record for the highest simultaneous live viewers of a cricket match, with 35 million viewers tuning in to the ICC World Cup match between India and Pakistan. Previously held by JioCinema, the record has now been surpassed, thanks to Disney’s decision to livestream the tournament for free in India. This strategy is expected to attract even more viewers as the ICC World Cup progresses.