Home ยป Reddit Enacts Revised Privacy Policy: Eliminating Option to Opt-Out of Personalized Ads

Reddit Enacts Revised Privacy Policy: Eliminating Option to Opt-Out of Personalized Ads

Reddit has announced changes to its privacy settings, including a significant development that users will no longer have the option to opt-out of data collection for personalized advertising. Jutta Williams, the head of Reddit’s privacy team, rationalizes this by emphasizing that Reddit rarely collects personal user data and that this change will enhance the overall advertising experience for users.

However, Reddit clarifies that this change does not affect how user data is stored or shared. Users will not notice any changes to the advertisements they see, even if they had previously opted out. This also does not imply that there will be an increase in advertisements or that user profile data will be sold to advertisers.

It is important to note that this opt-out restriction only applies to certain regions, although Reddit has not specified which regions. It is likely that this may pertain to Europe, where the GDPR legislation requires clear user consent for the collection and use of profile data for advertising purposes.

TLDR: Reddit has made changes to its privacy settings that eliminate the option to opt-out of data collection for personalized advertising. While this change improves the advertising experience, it does not impact data storage or sharing. Users will not see any changes in the advertisements they receive, even if they had previously opted out. This change may only affect certain regions, possibly due to GDPR regulations.

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