Ubisoft recently announced a deal with Microsoft to acquire Activision Blizzard, and Chris Early, the Vice President of Business Development for Ubisoft, has shared his insights in an interview. As part of the deal, Ubisoft has secured the rights to all of Activision Blizzard’s games on cloud streaming platforms for the next 15 years in the UK and EU. Outside of this group, Ubisoft will negotiate agreements with each individual service provider.
Early highlighted the reason behind Microsoft’s choice of Ubisoft, which is that the company has been in the cloud gaming platform for a long time. They have collaborated with various platforms such as Google’s Stadia, Amazon’s Luna, and NVIDIA’s GeForce Now for several years. Additionally, Ubisoft will include Activision Blizzard’s games in their Ubisoft+ subscription service.
Looking towards the future of gaming, Early discussed how far cloud gaming will go. He stated that the current infrastructure already supports cloud gaming better than before, and it will only improve in the future. This advancement makes everything much easier. While digital game purchases may increase due to the improved infrastructure, Early does not believe physical game discs will disappear completely. There is still a market for collectors. However, this market will inevitably shrink over time.
TLDR: Ubisoft has acquired the rights to Activision Blizzard’s games on cloud streaming platforms for the next 15 years in the UK and EU. The collaboration between the two companies will further strengthen Ubisoft’s presence in the gaming industry. Chris Early, the Vice President of Business Development for Ubisoft, expresses his optimism regarding the future of cloud gaming and the continued importance of physical game discs in a market driven by collectors.
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