Jeffrey Katzenberg, co-founder of DreamWorks studio, shared his perspective on how AI is impacting the entertainment industry at the Bloomberg New Economy Summit in Singapore.
According to Katzenberg, the history of storytelling tools, from pens and paper to typewriters and cameras, has constantly expanded the creative possibilities and methods of storytelling. In the past decade, we have seen digital technology revolutionize the media industry in various ways, and Katzenberg predicts that the next 10 years will bring even more advancements, possibly 10 times greater. He also speculates that no industry will be impacted as greatly by AI as the creative media industry.
Discussing the impact on labor, Katzenberg noted that in the past, creating a single high-quality animated film required the work of 500 artists over a span of 5 years. However, with AI technology, resources and costs may be reduced to less than 10% while achieving the same results. Nonetheless, he does not anticipate seeing such a film within the next 3 years.
Ultimately, Katzenberg believes that AI cannot replace the initial creative development and idea generation in film projects. The creative process still heavily relies on the imaginative thinking of human beings.
In Conclusion, according to Jeffrey Katzenberg, AI has the potential to greatly impact the entertainment industry in the future. However, while it may streamline certain aspects of production, the creative ideation and artistic vision of humans will remain an integral part of the filmmaking process. TLDR: Jeffrey Katzenberg discusses how AI will impact the entertainment industry and emphasizes the continued importance of human creativity in filmmaking.