After conducting thorough investigations, Android Authority has stumbled upon the revelation that TikTok is currently testing a payment system to unlock ads. TikTok has recently confirmed that this testing is indeed taking place, but on a small scale and limited to a specific country outside of the United States.
In direct contradiction to Android Authority’s claim, TikTok clarifies that the discovery in the United States does not confirm the platform’s intention to launch this service in reality.
Previously, we have not witnessed major platforms like Meta resorting to this particular method of monetization. One possible explanation could be the exorbitant monthly subscription fees that may outweigh the loss of ad revenue.
TLDR: TikTok is reportedly testing a payment system to unlock ads, but it is only on a small scale and limited to a specific country outside of the United States. This contradicts the claims made by Android Authority, as TikTok has clarified that this testing does not confirm the platform’s intention to launch the service. The platform’s hesitation to adopt this payment model could possibly be attributed to the high cost of monthly subscriptions compared to the revenue generated from ads.