This tale may not be a surprise as its inevitability looms. According to The Information, Instagram’s advertising arm reveals that the social platform’s emphasis on the text-centric Threads, crafted by Meta to rival X or Twitter of yore, is gearing up to unveil ads to users, with testing commencing with a select group of ad buyers starting from January onwards.
Advertising within Threads has been previously hinted at, despite Meta CEO Mark Zuckerberg’s prior disavowal of such intentions, suggesting a lengthy road ahead if actualized. Threads stands as another app that has experienced growth lately, as some X users seek alternative options, akin to Bluesky.
Source: The Information
TLDR: Instagram’s Threads, the text-based offspring of Meta, is poised to introduce ads to users after initial testing with select ad buyers, as reported by The Information.
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