Today, LINE users may receive a notification announcing a change in the name of LINE’s official account operator from LINE Corporation to a new company, LY Corporation. However, it is important to note that this announcement does not mean changing the name of the LINE app itself from LINE to LY. Previously, Z Holdings, the holding company that owns both LINE and Yahoo Japan, had announced the integration of the two companies’ businesses since 2021, under the new name LY Corporation, effective from October 1, 2023. Additionally, Z Holdings will also undergo a name change in stock trading to LY. This transformation necessitates the rebranding of LINE’s service provider as LY, prompting the clarification and update of service terms and conditions.
TLDR: LINE users will see a change in the name of LINE’s account operator to LY Corporation due to the integration of businesses with Z Holdings. The LINE app itself will not be renamed. The rebranding will take effect from October 1, 2023, leading to the clarification and update of service terms and conditions.