Home ยป Unleash the Might of Gmail’s Spam Vigilance: Mandatory Unsubscribe Button for Email Surpassing 5,000 Dispatches per Diem

Unleash the Might of Gmail’s Spam Vigilance: Mandatory Unsubscribe Button for Email Surpassing 5,000 Dispatches per Diem

Google has announced a new anti-spam policy for Gmail, which includes additional conditions for bulk senders. Starting February 1, 2024, any individual or organization that sends more than 5,000 emails per day to Gmail addresses must verify their identity and include an unsubscribe button in their emails.

Google already has authentication methods like SPF/DKIM in place, but now they are requiring the inclusion of an unsubscribe link or button within the email content. This allows recipients to opt out with just one click, and the process must be completed within 2 days.

Furthermore, Google has introduced a spam rate threshold, which is calculated based on how many recipients mark an email as spam. Senders will need to make an effort to keep this rate below 0.3% in order to avoid being classified as spam.

In summary, Google’s new policy aims to combat spam and increase transparency for Gmail users. Bulk senders are now required to verify their identity, provide an unsubscribe option, and maintain a low spam rate. These changes will come into effect on February 1, 2024.

TLDR: Google has announced new anti-spam measures for Gmail, requiring bulk senders to verify their identity, include an unsubscribe option, and maintain a low spam rate. These changes will be implemented on February 1, 2024.

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